Suppose $A$ is $d\times d$ positive definite matrix, I'd like to find a matrix $X$ such that the following is true for all positive definite matrices $d\times d$ matrices $B$
$$AB+BA=XBX^T$$
When does solution exist? Is there a name for this equation?
As it stands, the equation is solvable if and only if $A$ is a positive scalar matrix.
Since $AB+BA=XBX^T$ for all positive definite matrices $B$, if we pass $B$ to a limit, the equation is still satisfied when $B$ is positive semidefinite. In particular, $Auu^T+uu^TA=(Xu)(Xu)^T$ for every nonzero vector $u$. Since the rank of the RHS is at most one, $Au$ must be a scalar multiple of $u$. As $u$ is arbitrary, this means every nonzero vector is an eigenvector of $A$ and hence $A$ is a scalar matrix. Thus $A=cI$ for some $c>0$ because $A$ is positive definite.
Conversely, if $A=cI$ for some $c>0$, we have $2cuu^T=(Xu)(Xu)^T$ for every nonzero vector $u$. Hence $Xu$ is identically equal to $\pm\sqrt{2c}u$, meaning that the only solutions are $X=\pm\sqrt{2c}I$.