Grothendieck's inequality states that for all $n \times n$ matrices $(a_{ij})$ such that
$$\max_{x \in \{\pm 1\}^n,\, y \in \{\pm 1\}^n} \left|\sum_{ij} a_{ij}\, x_i\, y_j\right| \leq 1,$$
there exists a universal constant $K$, such that for $u_i, v_j$ in any Hilbert space, $$ \max_{x \in \{\pm 1\}^n,\, y \in \{\pm 1\}^n} \left|\sum_{ij} a_{ij} \langle u_i , v_j \rangle \right| \leq K. $$ I would like to prove the symmetric statement. For all symmetric matrices $(a_{ij})$ such that $$ \max_{x \in \{\pm 1\}^n} \left|\sum_{ij} a_{ij} \,x_i\, x_j\right| \leq 1, $$ there exists a universal constant such that $$ \max_{x \in \{\pm 1\}^n} \left|\sum_{i,j} a_{ij} \langle u_i , v_j \rangle \right| \leq 2K $$ for $u_i, v_j$ in any Hilbert space. This should be a consequence of the original inequality. I tried to use the polarization identity $$ \langle Ax, y\rangle = \langle Au, u\rangle - \langle Av, v \rangle $$ where $u = (x+y)/2$ and $ v = (x-y)/2$. However, as $x$ and $y$ vary over $\pm 1$ vectors, $u$ and $v$ can be vectors in $\{\pm 1, 0\}$.
I think this is an exercise from Vershynin's book. The statement does not seem correct without further assumptions of $A$.
[Update in March 2020: The electronic version of the book, available on Vershynin's homepage, has corrected this problem.]
For example, take $$ A = \begin{pmatrix} -1000 & 0 \\ 0 & 1000 \end{pmatrix} $$ Then it holds for any $x\in \{-1,1\}^2$ that $$ \sum_{i,j} A_{ij} x_i x_j = 0. $$ But when $x=(1,1)$ and $y=(-1,1)$, we have $$ \sum_{i,j} A_{ij} x_i y_j = 2000. $$
A possible remedy is to assume that
Before we prove our results, we first prove the following claim.
Claim. Let $I\subseteq \{1,\dots,n\}$ be an arbitrary subset. Then it holds for all $x\in \{-1,1\}^n$ that $$ -1 \leq \sum_i a_{ii} + \sum_{\substack{i,j\in I\\ i\neq j}} a_{ij}x_i x_j \leq 1. $$
Proof of Claim. Fill up the coordinates of $x$ outside $I$ using $\{-1,1\}$ and there are $M = 2^{n-|I|}$ possibilities, call those filled vectors $x_1,x_2,\dots,x_M$. Then we have for each $\ell=1,\dots,M$, $$ -1 \leq \sum_i a_{ii} + \sum_{i\neq j} a_{ij} (x_\ell)_i (x_\ell)_j \leq 1. $$ Summing over all $M$ such inequalities we have $$ -M \leq M\sum_i a_{ii} + M \sum_{\substack{i,j\in I\\ i\neq j}} a_{ij} x_i x_j \leq M, $$ which proves the claim.
Then we can prove the following: if $|\langle Ax,x\rangle|\leq 1$ for any $x\in \{-1,1\}^n$, then $|\langle Ax,x\rangle|\leq 1$ for any $x\in \{-1,0,1\}^n$. The final result will follow from Grothendieck's inequality immediately, using the polarization identity.
Now we prove the claim above in the two cases of remedy.