If I have a parabola $\mathcal{P}: y=ax^2+bx+c$, I know that $a$ provides me with the aperture of the parabola; $c$ is the known term. If it is zero the parabola passes through the origin otherwise not.
What is the role or the meaning that can be given to $b$ in the description of a parabola?
If you notice the degree of the term involving $b$, you can deduce that there should be some connection to a line with equation $\mathcal{L}:y=bx+c$.
Specifically, $b$ is the slope of $\mathcal{L}$, which is always the tangent to $\mathcal{P}$ at the point $(0,c)$. We can see this algebraically by taking the derivative $\frac{d}{dx}(ax^2+bx+c)=2ax+b$ and plugging $x=0$ to obtain a constant slope $b$.
You can imagine that adjusting $b$ forces the parabola to move in a wave-like pattern to "match" its tangent line if that makes any sense.
Here is an interactive graph with both the tangent $\mathcal{L}$ and parabola $\mathcal{P}$ in view. Notice that adjusting $a$ does not affect the tangent.