Translation of travelling wave is again a travelling wave, thus $0$ is an eigenvalue: Why?

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If we have a travelling wave solution $y(\xi)$ and translate it to $y(\xi-\xi_0)$, this is again a travelling wave.

It is claimed the following:

If we linearize along a travelling wave, the associated Jacobian therefore has eigenvalue $0$. This is because of the fact that a translation of a travelling wave is again a travelling wave.

Why is this the case? Do not see why the Jacobian has to have eigenvalue $0$.

Could you please explain that to me?