What is the intuitive explanation of weighting factor $\alpha$ and $1-\alpha$ in the equations such as score, optimization, smoothing etc, that takes the form below:
$$ f(\alpha) = \alpha \cdot A + (1-\alpha)B, \text{ where } 0 < \alpha < 1$$
Examples:
- Exponential moving average
- Holt-Winters seasonal method
Edit: Why do we use $\alpha$ and $1-\alpha$ instead of two independent values $\alpha$ and $\beta$?
We want our "weight coefficients", i.e., the numbers that tell us what percent of the whole this factor is, to sum up to $1$. For example, if we have $A$ and $B$, and we say $g = .3A + .7B$, we are saying the "makeup" of $g$ is $30 \%$ $A$ and $70 \%$ $B$, and the percents should add up to $100 \%$ since together they make up $1$ unit of $g$. So our "weight coefficients", $.3$ and $.7$, should add up to $1$.
That's why, when there are $2$ coefficients, we say one is $\alpha$ (which is a number between $0$ and $1$) and the other is $1 - \alpha$. If there are $3$ coefficients, we could say one is $\alpha$, one is $\beta$, (both are between $0$ and $1$) and the third is $1 - \alpha - \beta$. Or we could say the three are $a, b, c$ with the condition that $0 \leq a, b ,c \leq 1$ and $ a+ b + c = 1$.