The names we use are very much related to the radix we use
$0 - 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9$
zero - one - two - three - four - five - six - seven - eight -nine
We repeat the names
$21$ twenty one, $22$ twenty two .. and so on.
This is not suitable for binary system
If we used the same nomenclature
$1 - \text{one}$
$10 - \text{two}?$
$11 - \text{three}?!$
This is very hard to read and write
Maybe if we used something else it would be very convenient something like:
$1 - \text{John}$
$10 - \text{Watson}$
$11 - \text{Watson John}$
$100 - \text{Kevin}$
$101 - \text{Kevin John}$
$110 - \text{Kevin Watson}$
$111 - \text{Kevin Watson John}$
and so on ..
Is there any official nomenclature? or should I make it up myself?
Well the way I read it
1 - one
10 - one zero
11 - one one
etc.
Although this might get inconvenient for large number of bits.