What info do we get from the "raw gradient"?

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I have the function $f(x,y)=2x^2-y^2$.

The gradient is $$ grad(f)= \begin{bmatrix} 4x \\ -2y \\ \end{bmatrix} $$

I know that if I input a point that I get the direction in which $f$ changes most rapidly. But is there anything that the "raw gradient" can give me?