If $\mu$ is a limit ordinal, then we define that $$\alpha + \mu = \sup_{\beta < \mu} (\alpha + \beta).$$
Why don't we similarly define that if $\lambda$ is a limit ordinal, then $$\lambda + \beta = \sup_{\alpha < \lambda} (\alpha + \beta)?$$
Or if $\lambda$ and $\mu$ are limit ordinals, then
$$\lambda + \mu = \sup_{\alpha < \lambda, \beta < \mu} (\alpha + \beta)?$$
The same goes for ordinal multiplication and exponentiation - why are they defined that way?
If you defined
$$\lambda + \beta = \sup\limits_{\alpha < \lambda} (\alpha + \beta)$$
then you would have $\lambda + \beta = \lambda$ for all $\beta \leqslant \lambda$. In particular, no limit ordinal would have a successor.