She explains how to obtain the multiplicative inverse:
In what follows, z=a+bi and w=c+di are complex numbers with a,b,c,d∈R. Is there a multiplicative inverse of z? If so, what is it?
Note that z≠0 implies that not both a and b are 0. We want to see if we can find real numbers c and d so that zw=1, or equivalently,
(ac−bd)+(ad+bc)i=1.
As the right-hand side is a real number, we need the imaginary part on the left-hand side to be zero:
ad+bc=0.
That leaves
ac−bd=1.
Solving for c and d in terms of a and b, we get
c=a/(a^2+b^2) and d=−b/(a^2+b^2).
Isn't the multiplicative inverse of z 1/z? Why was it important for her to express c and d in terms of a and b?
The imaginary number $i$ is defined to be the square root of $-1$. This means that $i^2=-1$, and therefore $$zw=ac+adi+bci+bdi^2=ac+adi+bci+bd(-1)=(ac−bd)+(ad+bc)i.$$
For a complex number $x=p+qi$, where $p$ and $q$ are real numbers, it is common to write $\text{Re}(x)=p$ for the real part of $x$ and $\text{Im}(x)=q$ for the imaginary part of $x$. For any two complex numbers $x$ and $y$, we have an equality $x=y$ if and only if $\text{Re(x)}=\text{Re(y)}$ and $\text{Im}(x)=\text{Im}(y)$.
For the equation $zw=1$ to be true, there must be equalities $\text{Re}(zw)=\text{Re}(1)$ and $\text{Im}(zw)=\text{Im}(1)$. This means that $$ac-bd=\text{Re}(zw)=\text{Re}(1)=1\hspace{15pt}\text{and}\hspace{15pt}ad+bc=\text{Im}(zw)=\text{Im}(1)=0.$$
It's true that if $z\neq0$ then the multiplicative inverse of $z$ may be written as $z^{-1}=1/z$. It can also be written as $$z^{-1}=\frac a{a^2+b^2}+\frac{-b}{a^2+b^2}i$$ where $a$ and $b$ are real numbers.
Given that $z$ is originally expressed in terms of the real numbers $a$ and $b$, it can be useful to express it's inverse in this way as well. If you multiply $(a+bi)$ and $\bigl(\frac a{a^2+b^2}+\frac{-b}{a^2+b^2}i\bigr)$, the product is indeed equal to $1$.