Suppose $A$ is a $d\times d$ matrix with IID standard normal entries.
Plots below compare value of $f(AA^TAA^TAA^TAA^T)$ and $f(AAAAA^TA^TA^TA^T)$ using 3 standard Schatten norms for $f$ and the former is consistently larger, why? 
Furthermore, we can compute expected values of $Tr(A\ldots)$ for $d=2$ and various permutations of $A$, and these two forms appear to be the extreme values. What's the easiest way to explain this?
getVal[d_, f_, sampler_] := (
A = sampler[d];
{Norm[
A . A\[Transpose] . A . A\[Transpose] . A . A\[Transpose] . A .
A\[Transpose]],
Norm[A . A . A . A . A\[Transpose] . A\[Transpose] .
A\[Transpose] . A\[Transpose]]}
);
dvals = Range[100, 200, 10];
funcs = {Norm[#, "Frobenius"] &, Norm, Tr};
sf = "Log";
dec[pairSeq_] := {{dvals, pairSeq[[All, 1]]}\[Transpose], {dvals,
pairSeq[[All, 2]]}\[Transpose]};
f = Norm;
plotFunc[f_, fname_, sampler_] := (
ListLinePlot[dec[getVal[#, f, sampler] & /@ dvals],
PlotLabel -> fname, AxesLabel -> {"d", "value"},
PlotLegends -> {"f(AA'AA'AA'AA')", "f(AAAAA'A'A'A')"},
ScalingFunctions -> "Log"]
);
randNormal[d_] := RandomVariate[NormalDistribution[], {d, d}];
randUniform[d_] := RandomVariate[UniformDistribution[], {d, d}];
randBernoulli[d_] :=
N@RandomVariate[BernoulliDistribution[0.5], {d, d}];
sampler = randNormal;
TableForm[{{plotFunc[Norm, "f(A)=||A||", sampler],
plotFunc[Tr, "f(A)=Tr(A)", sampler],
plotFunc[Norm[#, "Frobenius"] &,
"f(A)=||A\!\(\*SubscriptBox[\(||\), \(F\)]\)",
sampler]}}\[Transpose]]

If the entries are $a_{ij}$, $$\text{Tr}\left(A^4 (A^T)^4\right) = \sum_{i_1 i_2 \ldots i_8} a_{i_1 i_2} a_{i_2 i_3} a_{i_3 i_4} a_{i_4 i_5} a_{i_6 a_5} a_{i_7 i_6} a_{i_8 i_7} a_{i_1 i_8}$$ while $$ \text{Tr}\left((A A^T)^4\right) = \sum_{i_1 i_2 \ldots i_8} a_{i_1 i_2} a_{i_3 i_2} a_{i_3 i_4} a_{i_5 a_4} a_{i_5 i_6} a_{i_7 i_6} a_{i_7 i_8} a_{i_1 i_8}$$ But if the entries are iid standard normal the only terms whose expected value is nonzero are those where the eight factors are equal in pairs. For example, for a nonzero term in $\text{Tr}\left(A^4 (A^T)^4\right)$ you could have $a_{i_1 i_2} = a_{i_3 i _4}$, $a_{i_2 i_3} = a_{i_1 i_8}$, $a_{i_3 i_4} = a_{i_8 i_7}$, and $a_{i_4 i_5} = a_{i_6 i_5}$. But that would require all $i_k$ to be equal. It seems the second form allows more possibilities than the first. It should be possible (if rather tedious) to enumerate them.