Why is best-of-N contest better than single-round for better player?

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Consider a game where team-better has probability of winning $>50\%$ against team-worse. Intuitively, why should team-better prefer to play a best-of-N contest versus a single game?

Is there an easy way to prove that formally? Is there a closed form way to calculate the probability?

I can compute a recursion: $$ P(N,N) = x\cdot P(N-1,N) + (1-x)\cdot P(N,N-1) $$

but I don't know how to obtain a closed form equation from that.