Why is $\textbf{A} = A_i \textbf{e}_i$ not independent of choice of coordinates?

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I'm currently reading "Tensors, Differential forms and Variational Principles" By D. Lovelock and H. Rund. This is from page 2 :

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and then on page 7, concerning equation 1.1

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I fail to understand why equation 1.1 should depend on a coordinate system. I seems to me that the $\mathbf{e}_i$, as defined in the first paragraph, are legit vectors independently of them being used as a basis for the space.

Are the authors implying that the symbols $\mathbf{e}_i$ are just placeholders, whose actual vectors they are referring to would change depending on the choice of coordinate system ?