The result is easy to show (just show that the average of a downward sloping function, $\frac{1}{d-c}\int_c^d (a-bx)dx = \frac{a-bc + a-bd}{2}$),
but I feel like there should be some clean intuition as to why this is the case.
I can't seem to come up with some simple intuition though (my guess is that it has something to do with a linear function accumulating area in a "nice" way)
The result seems kind of strange to me because the average of a function, in integral form, is basically (area)/(width of interval), but (area) does not show up in $\frac{a-bc + a-bd}{2}$
Area expression is hidden: $$\dfrac{f(c)+f(d)}{2} = \dfrac{ \dfrac{1}{2}[f(c)+f(d)](d-c)}{d-c} $$
Lookup area of trapezoid