I usually solve a quadratic equation:
$$ax^2+bx+c=0$$
Through a method I learned in school: For a monic quadratic, you make $x=y-\frac{b}{2}$.
The method is intended for a monic equation but in this case (non-monic equation), I divide all the equation by $a$ to transform it in a monic equation.
Now I'm trying to solve the cubic:
$$x^3+x^2-12x=0$$
For the problem in question, I was thinking if I couldn't do the same, I noticed that the coefficient of $x^2$ is $1$, then I thought about dividing everything by $x^3$ which would give me:
$$\frac{x^2}{x^3}-\frac{12x}{x^3}+1=0\tag{1}$$
$$-12x^{-2}+x^{-1}+1=0\tag{2}$$
$$-\frac{12}{x^2}+\frac{1}{x}+1=0\tag{3}$$
And now, trying to use the same procedure I demonstrated for quadratics, I guess I need to find the coefficient of $x$ in $\frac{1}{x}$ and at this part I'm stuck, If it was the coefficient of $\frac{x}{2}$ (for example), I would just need the coefficient of $x$ divided by $2$ which would be $\frac{1}{2}$, but for $\frac{1}{x}$ I am confused, I tried to use Wolfram|Alpha and it gave me this.
NOTE: I am aware of the existence of the quadratic and cubic formulas, I'm doing this just for curiosity.
Your cubic is already monic, so there's no need to adjust. Furthermore, $$x^3+x^2-12x=x(x^2+x-12)=x(x+4)(x-3)$$ readily, so we can solve your equation without much difficulty.
In answer to your question, though, the reason that the coefficient of $x$ in $1/x$ is $0$ is because there is no term of $x^1$ in the expression $x^{-1}$. The coefficient of $x$ is likewise zero in $x^4+x^2$, in $5x^0$, and in any other combination of powers of $x$ not including $x^1$.