In complex analysis the term branch is used to designate a holomorphic function defined on a region. The most prominent example is the principal logarithm, which is a branch of the logarithm.
Does anybody know the history of why the word branch used?
I'm guessing branch, tree, decisions, choice.
Riemann introduced the term in his paper "Theory of Abelian Functions" ("Theorie der Abel'schen Functionen", Journal für die reine und angewandte Mathematik, vol. 54. pp.101–155. 1857). After discussing the analytic continuation of $\log(x-a)$ around the point $a$, with the change of value $2\pi i$, he writes:
In his doctoral thesis, there is a single occurrence of the term "branch" ("Zweig"), in the compound word "branch point" ("Zweigepunkt"). The term is not defined. However, the concept occurs earlier, where it is called a "winding point" ("Windungspunkt"). Riemann has already introduced his notion of a multiple-sheeted covering of a part of the complex plane. He discusses the situation where one returns to the same sheet of the covering surface after $m$ circuits around a point $\sigma$. He then writes:
While Riemann doesn't provide an explanation for the term "branch", I think the term "branch point" has a pretty intuitive signficance: several parts of the surface "branch out" from the branch point.