I am looking for an upper bound of $-p \log p$ in terms of probability $p$ with $1 > p>0$ when $p$ is very close to $0$ (at least $p < 1/e$).
It would be really great if I have a tight one.
I know a good upper bound when $p$ is close to 1; the upper bound is $1-p$.
We know that for any $p>0$ we have$-p\log p \le \frac{1}{e}$. Let $\alpha\in{\mathbb R}$. The inequality holds with $p^{1-\alpha}$ instead of $p$ hence we have \begin{equation}-(1-\alpha)p^{1-\alpha}\log p = - p^{1-\alpha}\log(p^{1-\alpha})\le \frac{1}{e}\end{equation} When $\alpha < 1$ we deduce \begin{equation}-p\log p\le \frac{p^\alpha}{e(1-\alpha)}\end{equation} For example when $\alpha = 1/2$, \begin{equation}-p\log p\le \frac{2\sqrt{p}}{e}\le\frac{3}{4}\sqrt{p}\end{equation}