Approximate maxima of this exponential function which saturates after a certain point

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I have the following fucntion: $$y=\frac{1}{C}(1-e^{-C(1-e^{-x})})$$

The term $C$ varies between $0<C<1$.

Some plots of the function are attached as images

enter image description here

Blue is for $C=1$, Yellow for $C=0.7$ and Green is for $C=0.5$

It can be seen that there is no abslute maxima, however the function saturates after a certain $x$.

Is there any way an approximate maxima expression involving $C$ can be deduced ?