I got stuck on this problem:
Given a convex quadrilateral of area $S$ and sides $a$, $b$, $c$ and $d$, prove that: $$S \leq \frac{(a+b)(c+d)}4$$
What I've done so far was to proof that $$S \leq \frac{(a+c)(b+d)}4$$ using the relation that for a given triangle $ABC$, $A_{ABC} \leq \frac12 {AB}\cdot{AC}$ or $A_{ABC} \leq \frac12 {AB}\cdot{BC}$ etc. This is derived from $A_{ABC} = \frac12 AB \cdot AC \cdot \sin (BAC)$ and $0<\sin (BAC)\leq1$.
Anyway, this isn't enough to solve the problem. Some suggestions would be appreciate.
Let $s:=\frac{a+b+c+d}{2}$. By Bretschneider's Formula, $$S=\sqrt{(s-a)(s-b)(s-c)(s-d)-abcd\cos^2\left(\frac{\alpha+\gamma}{2}\right)}\,,$$ where $\alpha$ and $\gamma$ are two opposite angles of the given convex quadrilateral. Hence, $$S\leq \sqrt{(s-a)(s-b)(s-c)(s-d)}\;\leq \left(\frac{(s-a)+(s-b)}{2}\right)\left(\frac{(s-c)+(s-d)}{2}\right)\,,$$ where we have used the AM-GM Inequality. Thus, $$S\leq \frac{(a+b)(c+d)}{4}\,$$ as required. The equality holds iff the quadrilateral is cyclic with two pairs of equal adjacent sides: $a=b$ and $c=d$ (or equivalently, the quadrilateral is a kite with two opposite right angles).
You can also modify this proof to show that $S\leq \frac{(a+c)(b+d)}{4}$. The equality holds iff the quadrilateral is a rectangle.