In German schools, the identitiy $(a+b)^2 = a^2 + 2ab + b^2$ is called the first binomial formula (literally translated). However, it seems to me this English term only refers to the more general binomial theorem which involves the former as a special case, but is much more powerful and complex, or to formulas involving the binomial.
Is there special terminology taught in schools for this kind of formula? What would be the best way to describe the process of creating a square (similar to completing the square) as in $x^2 + 2x + 1 = (x+1)^2$?
I might say of the folowing