From Halmos's Finite-Dimensional Vector Spaces, question 6a section 43, the section after projections. Find a linear transformation A such that $A^{2}(1-A)=0$ but A is not idempotent (I remember A is idempotent iff it is a projection).
I had no luck.
Hint: Find a nilpotent $2\times 2$ matrix with nilpontency order $2$.