A friend claims it isn't possible to find a closed form for the smaller positive real solution of $x^x = 2x$. Numerically we have seen that $0.346...$ and $2$ are solutions, but are failing to do anything but approximate the first solution.
The first attempt to find a closed form was using the same trick as solving $$x^{x^{x^x...}} = 2$$ Where raising $x$ to the power of both sides gives: $$x^{x^{x^x...}} = x^2$$
$$\Rightarrow 2 = x^2 $$ $$\Rightarrow x = \sqrt{2}$$
But without an infinite power tower we got nowhere.
We know $f(z) = z^z$ is analytic with inverse $f^{-1}(z) = e^{W(ln(z))}$ where $W(z)$ is the Lambert-W function, But $x = e^{W(ln(2x))}$ doesn't seem any better.
I am just wondering how to approach such a problem.

I will give you an example problem:
An exponential tetration is where $x$ is exponentiated by itself $n$ times, as for example
$$_{ }^{ 4 }{ x }={ x }^{ {\displaystyle x }^{ {\displaystyle x }^{\displaystyle x } } }$$
As $n$ approaches $\infty$, then for some $0$, the function bifurcates at point $B$, splitting into the upper branch where $n$ is even and the lower branch where $n$ is odd, even though in both cases, $n$ approaches $\infty$ .
Point $A$ is the origin $(0,0)$ and point $C$ is $(0,1)$
Let $T$ be the area of $ABC$ as defined by the upper and lower branches, and the line $x=0$
How do you Solve this?
This problem is a little easier to solve if we looked at the function(s) in the other way. The curve as defined by the upper and lower branches, joining at point $B,$ can alternatively be described by the implicit equation
$${ x }^{ { \displaystyle x }^{\displaystyle y } }-y=0$$
where $x(y)$ arches smoothly from $(0,0)$ to $(1,0)$. Then any one of several possible numerical integration methods can be used, once we have an exact implicit equation. For example, given a valuie $0\le y\le 1$, numerically determine $x$ using the secant method, and use it as a data point for numerical integration.
The critical point $B$ is $$\left( \dfrac { 1 }{ { e }^{ e } } ,\dfrac { 1 }{ e } \right) $$
A more straightforward way to numerically integrate this is to use a loop to exponentially tetrate $0\le x\le { e }^{ -e } $ for some very large $2n$ and $2n+1$, and use the difference as a data point for numerical integration.
Thus, one can check the numerical results from both methods for confidence in final accuracy.
Note: The other critical point for the infinite exponential tetration is $$({ e }^{ \frac { 1 }{\displaystyle e } },e)$$
which is the limit of convergence, i.e., for $x>{ e }^{ \frac { 1 }{ e } }$ it does not converge