By substitution
$$ab<cd \iff a(10-a) < c (10-c) $$ $$|a-b|>|c-d| \iff |a-5|>|c-5|$$
By graphing $y(x)=x(10-x)$, this equation is a quadratic that has a turning point at $(x,y)=(5,25)$ and it open downwards. So the closer $x$ is from $5$, the greater the $y$ value. The second inequality is saying $a$ is further away from $5$ than $c$ is so $y(a) < y(c)$.
I am struggling to show this just by using algebraic manipulation. How can this be shown more rigorously?
Hint: $$|a-b|\ge |c-d|$$ $$\to |a-b|^2\ge |c-d|^2$$ $$\to {(a+b)}^2-4ab\ge {(c+d)}^2-4cd$$ Can you end it now?