Let $f(x) \in \mathbb{Z}/3\mathbb{Z}[x]$ be a cubic irreducible polynomial and let $F = \mathbb{Z}/3\mathbb{Z}[x]/(f(x))$. I want to show that either $x$ or $2x$ generates the group of units of $F$.
My only thoughts so far are that $F$ is a finite field of order $27$, so its group of units has order $26$. Clearly both $x,2x$ do not have order $2$, so they must have order $13$ or $26$. But how can I narrow it down more?
I could try to find all cubic irreducibles, or I could use that $F$ is a splitting field of $x^{27}-x$, or use that the group of units is cyclic, but I'm not sure. Those strategies all seem to computational or don't lead anywhere.
You’ve noted that $x$ has order $13$ or $26$. If it has order $26$ you are done. If $x$ has order $13$, then just note that since $2=-1$ in $F$, then $2$ has order $2$. So $\gcd(o(2),o(x))=1$, and since the multiplicative group is abelian, it follows that $o(2x)=\mathrm{lcm}(o(2),o(x)) = 26$.
So if $x$ does not generate, then $2x$ certainly does.