I would like to prove the equivalence between the following two ways of calculating the area of the triangle between points $\;p\;$, $\;q\;$, and $\;r\:$ in the complex plane.
First, there is Heron's formula, $$ \tag{0} \sqrt{s(s-a)(s-b)(s-c)} $$ where $$ a = \left| p-q \right| \\ b = \left| q-r \right| \\ c = \left| r-p \right| \\ s = {1 \over 2} (a+b+c) $$
Second, there is $$ \tag{1} \left| {1 \over 2i} (p \times q + q \times r + r \times p) \right| $$ where $$ x \times y \;=\; {1 \over 2} (\overline{x}y - x\overline{y}) $$ is the 'complex cross product' of complex numbers $\;x,y\;$. (See my question Complex integral to determine area inside of parameterized closed curve for the reference that gave me $(1)$, by adding the 'directed area' of triangles $\;\triangle 0 p q\;$, $\;\triangle 0 q r\;$, and $\;\triangle 0 r p\;$.)
How do I prove $(0)$ and $(1)$ are equivalent? It seems it should be a fairly simple calculation, but I've tried multiple approaches and cannot yet get anywhere...
One way is to show that both these numbers are equal to
$$S=\frac{1}{2}|p-r||p-q|\xi(p-r,p-q)$$
where $\xi(u,v)$ is the sine of the angle between vectors $u,v$ i.e. $$\xi(u,v)=\sqrt{1-\frac{\langle u,v\rangle^2}{|u|^2\cdot|v|^2}}$$
First, observe that
$$\langle p-r,p-q\rangle=|p|^2-\langle r,p\rangle-\langle p,q\rangle+\langle r,q\rangle=|p|^2-\frac{1}{2}(-|p-r|^2+|p|^2+|r|^2)-\frac{1}{2}(-|p-q|^2+|p|^2+|q|^2)+\frac{1}{2}(-|r-q|^2+|r|^2+|q|^2)=\frac{1}{2}(|p-r|^2+|p-q|^2-|r-q|^2)=\frac{1}{2}(c^2+a^2-b^2)$$ (Btw it is known as cosine law).
Then,
$$S=\frac{1}{2}|p-r||p-q|\sqrt{1-\frac{\langle p-r,p-q\rangle^2}{|p-r|^2\cdot|p-q|^2}}=\frac{1}{2}\sqrt{c^2a^2-\left(\frac{1}{2}(c^2+a^2-b^2)\right)^2}=\frac{1}{2}\sqrt{\frac{1}{4}(2ac-a^2-c^2+b^2)(2ac+a^2+c^2-b^2)}=\frac{1}{4}\sqrt{(b^2-(a-c)^2)((a+c)^2-b^2)}=\frac{1}{4}\sqrt{(a+b+c)(-a+b+c)(a-b+c)(a+b-c)}$$
On the other hand,
$$|\frac{1}{2}(p\times q+q\times r+r\times p)|=\frac{1}{2}|(p-q)\times (p-r)|$$
I will show that for all $u,v$: $$|u\times v|=|u||v|\xi(u,v)$$
Indeed,
$$|u\times v|^2=|\frac{1}{2}(\overline{u}v-u\overline{v})|^2=\frac{1}{4}\left(|\overline{u}v|^2+|u\overline{v}|^2-2\langle \overline{u}v,u\overline{v}\rangle \right)=\frac{1}{4}\left(2|u|^2|v|^2-2\left(2\langle u, v\rangle^2-|u|^2|v|^2\right)\right)=|u|^2|v|^2-\langle u,v\rangle^2=(|u||v|\xi(u,v))^2$$
The property $$\langle \overline{u}v,u\overline{v}\rangle=2\langle u, v\rangle^2-|u|^2|v|^2$$ used above can be proved by writing out real and imaginary parts of $u$ and $v$.