How do I find the area of a triangle formed by cevians?

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Given $\triangle ABC$, locate points $A_1$, $B_1$, $C_1$ on respective sides $BC$, $CA$, $AB$ such that $$\frac{BA_1}{A_1C} =\frac{CB_1}{B_1A} = \frac{AC_1}{C_1B} = 2$$

How can I show that the area of the triangle formed by the intersections of $AA_1$, $BB_1$, and $CC_1$ is $1/7$ of the area of $\triangle ABC$?

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Observe how this whole problem is invariant under affine transformation. And any triangle can be mapped to any other via affine transformation. So if you have demonstrated the claim for one triangle, it must be true for all. Pick a particularly simple one. The numbers $3$ and $7$ seem to play a major role, so I chose two edge lengths to be $21$ and it works out nicely: all points are at integer coordinates, making the computation really easy:

Figure

The corners of the inner triangle are at

$$A_2=(12,3)\qquad B_2=(6,12)\qquad C_2=(3,6)$$

so its area is

$$\frac12\begin{vmatrix}12&6&3\\3&12&6\\1&1&1\end{vmatrix}=\frac{63}{2}$$

Compare that to the area of the whole triangle, and you get

$$\frac{63}{21^2}=\frac{63}{441}=\frac17$$

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These are all excellent answers and I just want to add the general formula to the mix. There is a theorem known as Routh's theorem, which states that:


In geometry, Routh's theorem determines the ratio of areas between a given triangle and a triangle formed by the pairwise intersections of three cevians. The theorem states that if in triangle ${\displaystyle ABC}$ points ${\displaystyle D}$, ${\displaystyle E}$, and ${\displaystyle F}$ lie on segments ${\displaystyle BC}$, ${\displaystyle CA}$, and ${\displaystyle AB}$, then writing ${\displaystyle {\tfrac {CD}{BD}}}{\displaystyle =x}$, ${\displaystyle {\tfrac {AE}{CE}}}{\displaystyle =y}$, and ${\displaystyle {\tfrac {BF}{AF}}}{\displaystyle =z}$, the signed area of the triangle formed by the cevians $AD$, $BE$, and $CF$ is the area of triangle $ ABC$ times

$$\dfrac{(xyz-1)^2}{(xy+y+1)(yz+z+1)(zx+x+1)}$$

Plug $2$ into the above equation and you get the required answer immediately.

$\textbf{Hint}$: Use Menelaus Theorem to prove the above result.