For a real valued random variable and a convex function $f$, Jensen's inequality is given by: $$f(\mathbb E X) \leq \mathbb E f(X)$$
How do you remember which direction the inequality is in? I always have to think about how for convex functions, the chord connecting two points on the graph is always above the graph itself.
For this and other variants of this inequality, I memorize it by asking in which side do you evaluate more times the function $f$, then that side is greater (or equal).