Maximising a quadratic expression in 3 variables

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If $x^2 + y^2 + z^2 = 1$

Maximise $(cy-bz)^2 + (az-cx)^2 + (bx-ay)^2$

This can be written as the square of the magnitude of the determinant:

$$ \begin{vmatrix} \widehat{i} & \widehat{j} & \widehat{k} \\ x & y & z \\ a & b & c \\ \end{vmatrix} $$

which is the cross product of $(x,y,z)$ and $(a,b,c)$ hence the maximum is $a^2+b^2+c^2$

How do we find the maximum of a general expression: $\sum_{i=1}^3(a_{i}x+b_{i}y+c_{i}z)^2$

What about the special case: $c_{3} = b_{2} = a_{1} = 0$

and an even more special case: $p^2(cy-bz)^2 + q^2(az-cx)^2 + r^2(bx-ay)^2$