The equation $x^2 + y^2 = 1 - xy$ represents an ellipse. I am trying to show that its major axis is along $y=-x$ and find the vertex. To find the vertex I tried to find the vector in the ellipse with the greatest norm, which is equivalent to maximizing $x^2 + y^2$ subject to $x^2 + y^2 = 1 - xy$. How can I approach this?
(The maximum value of the objective function $x^2 + y^2$ seems to be 2. If I start out by assuming this I am able to show that the function cannot exceed this value. But this is kind of doing it in reverse as I start by evaluating the function at $y=-x=1.$ This also doesn't prove that $y=-x$ is the only optimal solution. How would I do it without "guessing" the solution first?)

If$$f(x,y)=x^2+y^2\quad\text{and}\quad g(x,y)=x^2+y^2+xy,$$then you want to know the maximum of $f$ under the restriction that $g(x,y)=1$. In order to do so, you can solve the system$$\left\{\begin{array}{l}f_x(a,b)=\lambda g_x(a,b)\\f_y(a,b)=\lambda g_y(a,b)\\g(a,b)=1\end{array}\right.\iff\left\{\begin{array}{l}2a=2\lambda a+\lambda b\\2b=2\lambda b+\lambda a\\a^2+b^2-ab=1\end{array}\right.$$The first two equations are a system of two linear equations, depending upon a parameter $\lambda$:$$\left\{\begin{array}{l}(2-2\lambda)a-\lambda b=0\\-\lambda a+(2-2\lambda)b=0.\end{array}\right.\label{a}\tag1$$The determinant of the matrix of coefficients of the system \eqref{a} is $3\lambda^2-8\lambda+4$ whose roots are $2$ and $\frac23$. If $\lambda$ is not one of these numbers, then the only solution of \eqref{a} is $(0,0)$, but $g(0,0)\ne1$. So, see what happens if $\lambda$ is one of those numbers:
Since the value that $f$ takes at the first two points is $2$ and the values that it takes at the other two is $\frac23$, the maximum of $f$ is indeed $2$.