In a quadrilateral $ABCD$, let $AB$ and $CD$ meet at $E$ and $AD$ and $BC$ meet at $F$ then prove that the midpoints of $AC, BD$ and $EF$ are collinear
Following is a geogebra diagram. Here $H$ is the midpoint of $BD$, $I$ is the midpoint of $AC$ and $G$ is the midpoint of $EF$

What I tried to do was label all the points where $IH$ meets other points and tried to prove that $\frac{EJ}{JB}.\frac{BK}{KF} = -1$ so that by multiplying $\frac{FG}{GE} = 1$ you could prove that $K,J,G$ are collinear by the Menelaus theorem and consequently $I,H,G$ are collinear. However this brute-force method did not work. So how do I solve this?
You may assume $A=(0,1)$, $B=(0,0)$, $C=(1,0)$, $D=(u,v)$ with $u>0$, $v>0$, $u+v>1$. The remaining points are now easy to compute.
My suspicion is that the claim is a well known theorem in projective geometry, having to do with "harmonic point pairs".