I'm working with Gouvea's book on p-adic numbers. In problem 34 I'm asked to give a "p-adic" (I put it in quotes as in my understanding its just a p-adic-like) valuation and absolute value for an irreducible polynomial $p(t)\in F[t]$.
Valuation is clear, for $q(t)\in F[t]$ it's the maximal $k$ s.t. $q(t)=p(t)^kq'(t)$ where $q(t)$ is the remainder polynomial in $F[t]$.
I know that for $c>1$ I get a non-archimedean absolute value by $|\cdot|=c^{-v(\cdot)}$ where $v(\cdot)$ is a valuation.
Now I could just use my valuation from above and fix some basis greater $1$, e.g. $e$, and get an absolute value but I'm not sure whether that as really p-adic-like. I've read that the choice of $p$ as basis for the valuation $v_p(\cdot)$ is sensible (why is this so?) and hence I would guess that in this case a smarter choice of the basis would be sensible as well.
If $F=\mathbb{C}$, then $p(t)$ would be of the form $(t-\alpha)$ for some $\alpha\in\mathbb{C}^*$ so in this case I would choose $|\alpha|$ as basis but this strategy is of course not applicable for other fields.
To answer your main question, so far I've only seen (exponential) valuations used on algebraic function fields. To continue your example for $F = \Bbb{C}$, if $F \subseteq \Bbb{C}$ you may use $|\alpha|$ where $\alpha$ is any root of $p(t)$ (which is non-zero because $p$ is irreducible).
For your other question, recall the following
Now, you probably defined the valuation $v_p(x)$ for $x \in \Bbb{Q}$ and $p \in \Bbb{Z}$ prime as the unique integer such that $$ x = \frac{f}{g} \, p^{v_p(x)} \quad \text{with} \quad \gcd(fg,p) = 1 $$ By the above fact we could use any real number $c > 1$ to define $|x|_p = c^{-v_p(x)}$, but $c = p$ gives us the ever so useful product formula for free:
Finally, note that the choice of $c$ we make on $\Bbb{Q}$ immediately extends to every finite algebraic extension $L$ of $\Bbb{Q}_p$ of degree $n$, because in this case $|\cdot|_p$ extends uniquely to $L$ as $$ |\alpha|_p = \sqrt[n]{|N_{L|\Bbb{Q}_p}(\alpha)|_p} $$