Let $B$ be an $m\times n$ matrix. Is $$ A=\begin{pmatrix} I & B \\ B^T & I+B^TB \end{pmatrix} $$ positive definite?
Attempt:
Let $\mathbf{z}=\begin{pmatrix} \mathbf{x} \\ \mathbf{y} \end{pmatrix}$. To show that $A$ is positive definite, $\mathbf{z}^TA\mathbf{z}>0$. Expanding $\mathbf{z}^TA\mathbf{z}>0$ gives $\mathbf{x}^T\mathbf{x}+\mathbf{y}^T\mathbf{y}+(B\mathbf{y})^T(B\mathbf{y})+2\mathbf{x}^TB\mathbf{y}$. The first three terms are positive, but what can be concluded about the $2\mathbf{x}^TB\mathbf{y}$ term?
Hint: can you rewrite $x^T x + 2x^T (By) + (By)^T (By)$ in other way? If $a, b \in \mathbb{R}$, then how to expand formula $(a + b)^2$?