Prior for $\lambda$ in Poisson ($\lambda$)

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How is the prior in the following question $\sim \Gamma(0.5, 0.5)$?

I am relatively new to Bayesian inference and am struggling to grasp the concept of priors.

Question:

$X \sim Poisson(\lambda)$

Show carefully that the conjugate prior for λ is the Gamma(α, β) distribution. For a random sample of size 10, $\sum x_i = 28$ . Being relatively ingorant about λ you choose your prior to be $\pi(\lambda) ∼ Gamma(0.5, 0.5)$. Find the posterior distribution for λ and give its posterior mean and posterior variance. Calculate an equal-tailed 95% credible interval for λ.

I do not understand why $\pi(\lambda) ∼ Gamma(0.5, 0.5)$ is a suitable prior for $\lambda$. Any help is appreciated!

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Convenience

It is quite convenient to use the gamma distribution for the prior, since the Poisson-gamma mixture is a conjugate family. This means (1) the posterior stays in the same class of distributions as the prior, only with a parameter change and (2) we can find the posterior analytically.

By Jeffrey's rule, the (improper) non-informative a priori density is given by $\pi(\lambda) = \lambda^{-1/2}$. This we may (improperly) see as the $G(\alpha,\beta)$ distribution with $\alpha = 1/2$ and $\beta \to 0$.

Why $\beta = 1/2$ then? Choosing $\beta = 1/2$, I suppose because you are only relatively and not completely ignorant about $\lambda$ and because you want a proper prior.