We have a parallelogram $ABCD$ and a line $a$ such that $A\in a$ and $a$ intersects the lines $BD,BC$ and $DC$ in $E,F$ and $K$, respectively. I should show that $AE$ is the geometric mean of $EF$ and $EK$.
I should show $\dfrac{EF}{AE}=\dfrac{AE}{EK}$. We can look at $\angle AED$ and $AD\parallel BC$. Intercept theorem tells us that $\dfrac{EF}{EA}=\dfrac{EB}{ED}=\dfrac{BF}{AD}=\dfrac{BF}{BC}$. How can I continue from here?

To conclude your path:
The thesis comes from equating \eqref{1} and \eqref{2}.