What are $holors$ and why are they a generalization of tensors concept?

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I take a look about Theory of Holors: A Generalization of Tensors but I never heard this term "holor"
I thought that the generalization of the tensors were the supertensors or hypertensor like that

A vector or tensor whose components are themselves tensors

is very hard to find a good generalization for tensor. Any idea ?