What does the logistic function look like as a percent growth curve?

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I know the logistic equation / logistic function looks like this sort of stretched-out S curve. And the derivative looks like this normal-function-esque hump. But the derivative is the rate of change of x/t not expressed as a percentage change in x.

So my question is what does the graph of the percentage increase in x of the logistic function, over time, look like, and what would this graph/curve be called conversationally?