In this MSE answer adapted from this answer the infinitesimal extension $\Bbbk[\varepsilon]\to \Bbbk$ is given as an example of an open morphism which is not flat.
- Are all open non-flat morphisms "of this kind" i.e fail because of square-zero ideals somewhere? Why?
- If not, what are some geometric examples of open maps non-flat morphisms of a different nature?
- What are some criteria making open morphisms flat apart from 'being an immersion'?
Here is one result, which answers your Question 3:
Theorem [EGA IV$_{3}$, Cor. 15.2.3]. Let $Y$ be a locally noetherian scheme, and let $f \colon X \to Y$ be a morphism locally of finite type. Let $x \in X$ be a point with image $y = f(x)$. Suppose the following conditions hold:
Then, $f$ is flat at the point $x$.
This says that universally open morphisms that are not flat must have some non-reducedness somewhere, either in the fibers or on the base, thereby answering your Question 1, at least if you strengthen "open" to "universally open." There are surely examples of open but not universally open morphisms, too, though.
Arrow asked two more questions in the comments.