I regularly use the geometric analogy of multiplication by a complex number to represent a scaling and rotation of a vector in the complex plane. For a very simple example, i would point up along the Y axis and multiplying it by i again would be a 90 degree rotation resulting in something pointing in the -X direction.
The thing is, I no longer recall why this is true. It's not obvious to me any longer why multiplication is in any way connected to rotation (scaling seems fairly obvious) and I was unable to explain the logic behind this useful trick to a friend who asked why it worked.
Could I get a very clear explanation of this geometric interpretation of multiplication by complex numbers? I feel like it had to do with Euler's identity and the polar form of complex numbers but this math is quite a few years behind me.

Compute $e^{it}\cdot e^{is}$ two ways: