Please take a look at the sentence in red:

I understand that $\phi_\alpha[F[x]]$, is a subfield which contains $\alpha$, and F(we just need to evaluate $\phi_\alpha$ at the appropriate values). But why is it the smallest subfield containing these two?
In order to show this must we not assume that K is a subfield of E, and then show that $\alpha \in K, F \subset K$? Is this difficult to show? Can you please help me?
It's because if $K$ contains $\alpha$, it also must contain any power of $\alpha$, and any linear combination of these powers with coefficients in $F$. Isn't that the definition of the image of $F[x]$ under $\phi_\alpha$?