Fractional linear transformation is a map from extended complex plane to itself, defined by: \begin{equation} z\to \frac{az+b}{cz+d} \end{equation} with $ad-bc\ne0$.
Wikipedia says that "a linear fractional transformation is a transformation that is represented by a fraction whose numerator and denominator are linear". Either in the numerator or denominator there are translations and translations aren't linear transformation (they can't map origin in the origin). So, why "linear" in the name?
Is for this reason the name?

Functions of the form $f(x) = mx+b$ are often called "linear" because their graphs are lines. This usage differs from the more restrictive notion of a linear function $F$ being one satisfying $F(\alpha x+\beta y)=\alpha F(x)+\beta F(y)$.