The original question states:
Let $K$ be an extension of $F$, $[K:F] = 3$. Show that for every $\alpha \in K, \beta \in K \backslash F$, $\alpha = \frac{a+b\beta}{c+d\beta}$ for some $a,b,c,d \in F$.
For every such $\beta$, $K = F(\beta)$. So there are $a_0, a_1, a_2$ such that $\alpha = a_0 + a_1 \beta + a_2 \beta^2$. How to continue from here?
A friend of mine came with a very elegant solution, which I ended up using.
$[K : F] = 3$ implies that $\{1, \alpha, \beta, \alpha\beta\}$ is linearly dependent. So there are $a_1, a_2, a_3, a_4 \in F$, at least one of which is not equal to $0$, such that $a_1 + a_2 \alpha + a_3 \beta + a_4 \alpha \beta = 0$. A quick rearrangement gives $\alpha = \frac{-a_1 -a_3 \beta}{a_2+a_4\beta}$.
The case where $a_2+a_4\beta = 0$ can be easily ruled out. Since $F(\beta) = K$, $[F(\beta):F] = 3$, so $a_2 = a_4 = 0$. Using that in the first equation we also get $a_1 + a_3 \beta = 0$ so $a_1 = a_2 = a_3 = a_4 = 0$.