There is a well known theorem that the midpoints of the three diagonals of a complete quadrilateral are collinear (on the Newton-Gauss line). It appears that if you intersect the diagonals with a line, the harmonic conjugates of those intersection points will also be collinear. My question is: how do you prove it?
As shown in the diagram, a complete quadrilateral has vertices $A,B,C,D,E,F$ and diagonals $AC,BD,EF$. A line $\mathscr l$ intersects the diagonals at points $I,J,K$. The harmonic conjugates of these points with respect to the segments $[AC],[BD],[EF]$ are $I',J',K'$. I'd like to show that $I',J',K'$ are collinear.
The motivation is that this is a generalization of the collinearity of midpoints, because midpoints are the harmonic conjugates of the intersections that result when $\mathscr l$ is the line at infinity.



Apply a central projection that takes $l$ to the line at infinity. Since the cross-ratio is preserved, the projections of $I', J', K'$ are the midpoints of the projections of $AC$, $BD$, $EF$ and are collinear by the quoted theorem, therefore $I', J', K'$ are collinear.