As a math teacher, I tend to get the class involved by finding real-life applications of the math- with functions and vertical asymptotes I am having trouble finding simple enough (rational) functions that describe real-life phenomena. Any help?
ADDENDUM: the only example I could think of is the surface area of a square-based box of fixed volume $V$, i.e. $(4V+2x^3)/x$, where $x$ is the side of the base.

One example would be the gravitational potential energy of a point in relation to a pointwise mass in space. The closer you are to the point, the faster you go.
http://en.wikipedia.org/wiki/Potential_energy#Potential_energy_for_gravitational_forces_between_two_bodies
If you want simpler examples, take any basic equation that implies a linear connection of two quantities, for example:
In each case, you can find some way to explain vertical asymptotes: