Probability function of Negative Binomial Distribution, $NB(\alpha,p)$, is
$$P(X=k)=\binom{\alpha+k-1}{k}(1-p)^{\alpha}p^k,\quad \alpha>0$$
Probability generating function of Negative Binomial Distribution is
$$P_X(s)=(\frac{1-p}{1-ps})^{\alpha}$$
Now i have to compute the $k^{th}$ Factorial Moment,$\mu_k$.
I know that if i differentiate $P_X(s)$ $k$-times with respect to $s$ and put $s=1$ then i will get the $k^{th}$ Factorial Moment,$\mu_k$.
My result is $$\mu_k=P^{(k)}_X(1)=\alpha(\alpha+1)\ldots(\alpha+k-1)\frac{p^k}{(1-p)^{k}}$$
But in the book the result is :
$$\mu_k=\frac{\Gamma(\alpha+k)}{\Gamma(\alpha)}\times\frac{p^k}{(1-p)^{k}}$$
How $$\alpha(\alpha+1)\ldots(\alpha+k-1)=\frac{\Gamma(\alpha+k)}{\Gamma(\alpha)}$$?
We know that $\Gamma(z+1) = z\,\Gamma(z)$ (for $z\in\mathbb{C}\setminus\mathbb{Z}_{\le 0}$). Now looking at $\Gamma(z+2)$ we have $\Gamma(z+2) = (z+1)\Gamma(z+1) = (z+1)z\,\Gamma(z)$. Given that, it is easy to see with an inductive argument that
$$\Gamma(\alpha + k) = (\alpha+k-1)(\alpha+k-2)...\alpha\,\Gamma(\alpha).$$
Dividing both sides by $\Gamma(\alpha)$ gives you your answer. This is often called the Pochhammer symbol.