In the February 2000 issue of FOCUS magazine, a short article suggests that the Lambert W function could be introduced into curriculum as a new elementary function saying: "... a case can be made for according it equal respect with the traditional transcendentals of calculus." As the inverse of $xe^x$, Lambert W is easy to understand, its properties are rather straight-forward, and it has found use in a wide range of applications.
Are there other functions you think are good candidates to introduce more widely into mathematics curriculum that are interesting, easy to understand, and broadly applicable?
I think one of the candidates may be the error function. It is defined as
$$\operatorname{erf}(x)=\frac{2}{\sqrt\pi}\int_0^xe^{-t^2}\,dt$$
It is easy to understand as an integral of $e^{-x^2}$. The constant $2/\sqrt\pi$ comes from the fact that
$$\int_0^\infty e^{-x^2}\,dx=\frac{\sqrt\pi}{2}$$
and it forces the function to have limit at $\infty$ equal to $1$. Its derivative is elementary, namely
$$\operatorname{erf}'(x)=\frac{2e^{-x^2}}{\sqrt\pi}$$
and its integral may be expressed using elementary function and this function itself,
$$\int\operatorname{erf}(x)\,dx=x\operatorname{erf}(x)+\frac{e^{-x^2}}{\sqrt\pi}+C$$
It is used in probability and calculus.