When solving a problem, we often look at some special cases first, then try to work our way up to the general case.
It would be interesting to see some counterexamples to this mental process, i.e. problems that become easier when you formulate them in a more general (or ambitious) form.
Motivation/Example
Recently someone asked for the solution of $a,b,c$ such that $\frac{a}{b+c} = \frac{b}{a+c} = \frac{c}{a+b} (=t).$
Someone suggested writing this down as a system of linear equations in terms of $t$ and solving for $a,b,c$. It turns out that either (i) $a=b=c$ or (ii) $a+b+c=0$.
Solution (i) is obvious from looking at the problem, but (ii) was not apparent to me until I solved the system of equations.
Then I wondered how this would generalize to more variables, and wrote the problem as: $$ \frac{x_i}{\sum x - x_i} = \frac{x_j}{\sum x - x_j} \quad \forall i,j\in1,2,\dots,n $$
Looking at this formulation, both solutions became immediately evident without the need for linear algebra (for (ii), set $\sum x=0$ so that each denominator cancels out with its numerator).
George Polya's book How to Solve It calls this phenomenon "The Inventor's Paradox": "The more ambitious plan may have more chances of success." The book gives several examples, including the following.
1) Consider the problem: "A straight line and a regular octahedron are given in position. Find a plane that passes through the given line and bisects the volume of the given octahedron." If we generalize this to "a straight line and a solid with a center of symmetry are given in position..." it becomes very easy. (The plane goes through the center of symmetry and the line.)
The book also gives other examples of the Inventor's Paradox, but "more ambitious" is not always the same as "more general." Consider: "Prove that $1^3 + 2^3 + 3^3 + ... + n^3$ is a perfect square." Polya shows that it is easier to prove (by mathematical induction) that "$1^3 + 2^3 + 3^3 + ... + n^3 = (1 + 2 + 3 + ...+ n)^2$". This is more ambitious but is not more general.
ADDED LATER:
The web page Generalizations in Mathematics gives many similar examples. It even gets into the difference between "more ambitious" and "more general."