Terminology when factoring difference of squares

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So, as we all know,

$$(a-b)(a+b) = a^2 - b^2$$

I remember learning a special piece of vocabulary in high school related to this.

$(a-b)$ is the _____ of $(a+b)$.

$(a+b)$ is the _____ of $(a-b)$.

For any binomial, you can form its ______ by reversing the sign of its second term.

Can you guys help me fill in the blank?