A question in my text proposes the vector field $\vec v = x\vec j $. It shows that this:
as being the field itself; this makes sense. It also shows $\vec v $ 's flow as being this:
Why is it that all the flow lines are in the same direction? Shouldn't the ones in quadrants $2$ and $3$, where $x$ is negative, be pointing/flowing downwards?


I agree with you. The flow line through $(x_0,y_0)$ has equations $x(t) = x_0$, $y(t) = y_0 + x_0t$.