Paul Halmos states:
It is frequent in mathematics that every instance of a concept of seemingly great generality is in essence the same as a small and concrete special case.
What are examples of such: Small, concrete, individual special cases that turn out to be unexpected archetypes covering wide ranges of unexpected generality?
One example is the Cantor Set. This seems like a very unique, artificial, one-off construction. Until you learn the topology showing that huge ranges of sets are equivalent to or built from it (those who know more topology than me can fill in the details.)
What other examples exist of "small and concrete special cases" that turn out to capture "every instance of a concept of... great generality"?

The Smale's horseshoe is a famous example in the theory of hyperbolic dynamical systems.
The work of Smale on the Poincaré conjecture was using gradient flows and led him to conjecture that "most" flows on varieties have only finitely many periodic points. Norman Levinson was fast to point out an example of a dynamical system studied by Cartwright and Littlewood with infinitely many periodic points, and such that any small perturbation of the system also has infinitely many periodic points. Littlewood said that this work was the most difficult one of his whole career.
Smale devised his horseshoe during his investigation of the Cartwright Littlewood paper. The story is recalled in an issue of the Mathematical Intelligencer, in an article entitled Finding a horseshoe on the beaches of Rio. Here is an excerpt:
Smale's horseshoe is now a landmark in the theory of chaotic systems.