Note that I am not a mathematician. I'm working from sources like Gödel, Escher, Bach and Transfinite Ordinals and Their Notations For The Uninitiated. Therefore, I'm looking for the most basic, non-specialist, pop-science answer you can give me. (Your answer will undoubtedly include "It depends," but I hope it will not consist solely of those two words.)
One of the intriguing claims in Gödel, Escher, Bach is "there is no recursive rule for naming ordinals" — that is, as you count higher, you'll end up needing new names not just on a regular basis but on an irregular basis, such that you can't even make up a rule for naming the new numbers anymore. I understand how the ordinal numbers begin:
$$ 1, 2, 3, \dots, \omega \\ \omega + 1, \omega + 2, \dots, 2\omega \\ $$ (Please excuse my writing $2\omega$ instead of $\omega2$. This should set your expectations correctly for the kind of answer I'd like!) Then we just keep finding sequences and taking suprema: $$ 2\omega, 3\omega, 4\omega, \dots, \omega^2 \\ \omega^2, \omega^3, \omega^4, \dots, \omega^\omega \\ \omega^\omega, \omega^{\omega+1}, \dots, \omega^{2\omega}, \dots, \omega^{\omega^{\omega}} \\ \omega, \omega^{\omega}, \omega^{\omega^{\omega}}, \dots, \epsilon_0 $$ At this point ($\epsilon_0$) we encounter the need to introduce a new name for a supremum, for only the second time ever. (The first time was when we introduced $\omega$.) At this point my book-learning runs out, but I intuit that we continue: $$ \epsilon_0 + 1, \epsilon_0 + 2, \dots, \epsilon_0 + \omega \\ \epsilon_0 + 2\omega, \epsilon_0 + \omega^2, \epsilon_0 + \omega^\omega, \dots, 2\epsilon_0 \\ 2\epsilon_0, 3\epsilon_0, \dots, \omega\epsilon_0 \\ \omega\epsilon_0, \omega^2\epsilon_0, \omega^\omega\epsilon_0, \omega^{\omega^\omega}\epsilon_0, \dots, \epsilon_0^2 \\ \epsilon_0^2, \epsilon_0^3, \dots, \epsilon_0^\omega \\ \epsilon_0^\omega, \epsilon_0^{2\omega}, \epsilon_0^{\omega^2}, \epsilon_0^{\omega^\omega}, \dots, \epsilon_0^{\epsilon_0} \\ \epsilon_0, \epsilon_0^{\epsilon_0}, \epsilon_0^{\epsilon_0^{\epsilon_0}}, \dots, ?? $$
And now I need a name for the supremum of this sequence. Intuitively I'd like to call it something like $\epsilon_1$; but I bet it has a "real" name. (I also wouldn't be at all surprised if there were some ordinal equivalent of the Continuum Hypothesis, such that technically $\epsilon_1$ might or might not be the name of this number, but where for pop-science purposes we can treat it as such, as long as we preface our remarks with an incantation like "Assuming ZFC...")
Intuitively then I'd eventually need the name $\epsilon_2$ for the supremum of
$$ \epsilon_1, \epsilon_1^{\epsilon_1}, \epsilon_1^{\epsilon_1^{\epsilon_1}}, \dots $$
and then $\epsilon_3, \epsilon_4, \dots$ before finally needing the name $\epsilon_\omega$ for the supremum of that sequence...
Now, everything from $\epsilon_1$ onward was just my blind conjecture; but assuming I'm roughly on the right track, I do see shades of the Tortoise and Achilles here. But — so far, I haven't had any trouble making up names for all these ordinal numbers. The real trouble starts when I get to
$$ \epsilon_1, \epsilon_2, \epsilon_3, \dots, \epsilon_\omega \\ \epsilon_\omega, \epsilon_{\omega^\omega}, \dots, \epsilon_{\epsilon_0} \\ \epsilon_{\epsilon_0}, \epsilon_{\epsilon_1}, \epsilon_{\epsilon_2}, \dots, \epsilon_{\epsilon_\omega} \\ \epsilon_{\epsilon_\omega}, \epsilon_{\epsilon_{\omega^\omega}}, \epsilon_{\epsilon_{\omega^{\omega^\omega}}}, \dots, \epsilon_{\epsilon_{\epsilon_0}} \\ \epsilon_0, \epsilon_{\epsilon_0}, \epsilon_{\epsilon_{\epsilon_0}}, \dots, ?? $$
Uh-oh! Now I really need a new name! I could call this number $\zeta_0$ (again, I bet it has a real name, if I'm not off in the weeds yet), and then keep going: $\zeta_0, \zeta_0 + 1, \zeta_0 + \omega, \zeta_0 + \epsilon_0, 2\zeta_0, \dots$
What I still don't intuitively "get" is why GEB says "there is no recursive rule for naming ordinals". I mean, my method of making up names seems to be working so far! But I admit I've only gone 3 steps ($\omega, \epsilon, \zeta$) and there's an infinite number of steps left to go. And then there'll be an $\omega$'th step after that, right?
But still, I don't intuitively "get" where this recursion breaks down, if it does.
So this is kind of a two-parter: Number one, if I've made any major errors of fact in the above, please correct me (especially about "official" names for $\epsilon_1$ and $\zeta_0$). Number two, please explain GEB's claim that "there is no recursive rule for naming ordinals."
In case it helps, I am fairly familiar with Cantor's diagonal argument and the proof of the undecidability of the Halting Problem.
I think you're essentially going after the Veblen function. If I understand it correctly, $\varphi_1(\alpha)$ and $\varphi_2(\alpha)$ are your $\epsilon_\alpha$ and $\zeta_\alpha$. Whatever third symbol you come up with will be $\varphi_3$; whatever $\omega$-eth symbol you come up with will be $\varphi_\omega$.
Eventually you'll have a $\zeta_0$-eth symbol. The Veblen function would write that as $\varphi_{\varphi_2(0)}$. And so on.
But what do we call the limit of $\varphi_0(0)$, $\varphi_{\varphi_0(0)}(0)$, $\varphi_{\varphi_{\varphi_0(0)}(0)}(0)$, etc.? This is the ordinal you get with a subscript going infinitely deep. It would be the first ordinal that can't be written with just the $\varphi$ function. Your scheme will never get you past that barrier. This limit is called the Feferman–Schütte ordinal, written $\Gamma_0$.