I have the inequality
$$\vert x-3\vert < 3x-4$$
To solve this I first break the modulus containing function into the two cases using the critical value
$$\vert x-3 \vert \left\{\begin{array}{cc} x-3 & x > 3 \\ 3-x & x<3 \end{array}\right. $$
For the case where $x>3$:
$$x-3<3x-4$$ $$x>\frac{1}{2}$$
For the case where $x<3$:
$$3-x<3x-4$$ $$x>\frac{7}{4}$$ However it is apparent that these two statements are contradictory and by simply looking at the graph of the two functions it is clear that the value $x>\frac{1}{2}$ does not hold.
The value does however seem to hold for the function $f(x)=x-3$
My question is this, why has my method given a false answer and what improvements can be made to this method to make it such that these false answers no longer appear?



There are no false answers.
The case you have taken is $x > 3$. So you cannot take $x > \frac12$ without taking $x > 3$. You have to take the intersection of both the inequalities so it will be $x > 3$ for the first case and $3 > x > \frac74$ for the second case.
This is the most rigorous method.